Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets

Additional Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets Information

Their solid advice has the capacity to change profoundly the way companies

It's a must-read for everyone interested in increasing returns from intellectual property.

I know that I learned several new best practices that I plan to apply to my business." --Henry Fradkin, Director, Technology Commercialization, Ford Global Technologies, Inc.

"The Value Hierarchy is clearly articulated in Edison and this provides a relevant guide for corporations to create value from their unique intangibles." --Sharon Oriel, Director, Global Intellectual Asset & Capital Tech Center, The Dow Chemical Company

"Lots of books spout theory and the philosophy of Intellectual Asset & Capital Tech Center, The Dow Chemical Company

"Lots of books spout theory and the philosophy of Intellectual Asset & Capital Tech Center, The Dow Chemical Company

"Lots of books spout theory and the needs of managers for real-world solutions. Their solid advice has the capacity to change profoundly the way companies manage their intangibles for increased shareholder value.

It's a must-read for everyone interested in increasing returns from intellectual property. I know that I learned several new best practices that I plan to apply to my business." --Henry Fradkin, Director, Technology Commercialization, Ford Global Technologies, Inc.

"The Value Hierarchy is clearly articulated in Edison and this provides a relevant guide for corporations to create value from their unique intangibles." --Sharon Oriel, Director, Global Intellectual Asset & Capital Tech Center, The Dow Chemical Company

"Lots of books spout theory and the needs of managers for real-world solutions. Their solid advice has the capacity to change profoundly the way companies manage their intangibles for increased shareholder value.

Well written and extremely readable." --Jerry Rosenthal, Vice President, Intellectual Property & Licensing, IBM

"Edison in the Boardroom reveals the winning strategies employed by some of today's biggest companies in maximizing the value of their intellectual property.

What Customers Say About Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets:

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